Employment of public relations managers and specialists is expected to grow 21 percent from 2010 to 2020, faster than the average for all occupations. Employment of public relations specialists is expected to grow 23 percent during the same period, faster than the average for all occupations.
Employment of public relations managers is expected to grow
16 percent from 2010 to 2020, about as fast as the average for all
occupations. The trends affecting public relations specialists will also
affect managers, as the increasing importance of public relations will
require more managers to plan and direct public relations departments.
are increasingly emphasizing community outreach and customer relations
as a way to enhance their reputation and visibility. Public opinion can
change quickly, particularly because both good and bad news spreads
rapidly through the Internet. Consequently, public relations specialists
are expected to be needed to respond to news developments and maintain
their organization’s reputation.
Increased use of social media
also is expected to increase employment growth for public relations
specialists. These new media outlets will create more work for public
relations workers, increasing the number and kinds of avenues of
communication between organizations and the public. Public relations
specialists will be needed to help their clients use these new types of
Employment is likely to grow in public
relations firms as organizations contract out public relations services
rather than support more full-time staff when additional work is needed.
In addition to job growth for other reasons, opportunities should
come from the need to replace public relations managers and specialists
who retire or leave the occupation.
Competition for entry-level jobs will likely be strong.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Public Relations Managers and Specialists,
on the Internet at http://www.bls.gov/ooh/management/public-relations-managers-and-specialists.htm (visited October 03, 2012).