Advertising, Promotions, and Marketing Managers

Employment of advertising and promotions managers is expected to grow 13 percent from 2010 to 2020, about as fast as the average for all occupations.
Employment of marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations.
Advertising, promotions, and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market.
Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotion campaigns, as well as to introduce new products to the marketplace. They will also be needed to manage digital media campaigns, which often target customers through the use of websites, social media, and live chats.
Newspaper publishers, one of the top-employing industries of advertising and promotions managers, are expected to decline 22 percent from 2010 to 2020. The continued rise of electronic media will result in decreasing demand for print newspapers. However, advertising and promotions managers are expected to see employment growth in other areas, as they will be needed to plan the digital advertisements that replace print ads.
Because marketing managers and their departments are important to an organization’s revenue, marketing managers are less likely to be let go than other types of managers. Marketing managers will continue to be in demand as organizations seek to market their products to specific customers and localities.

Advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and experienced professionals. As a result, strong competition is expected. With Internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best prospects.

 

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Advertising, Promotions, and Marketing Managers,
on the Internet at http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited August 30, 2012).